Ana Dumbravescu Portfolio

Digital Content Lead

for L’Occitane

- ROLE

Digital Content Lead


- FOR

L’Occitane en Provence


- DATE

2010-2017


- TYPE

Website, Social Media, Emailing, Mobile, Catalogs, Ads, Posters, Brochures, Flyers, Press Releases


- URL

ro.loccitane.com


L’Occitane en Provence is an international luxury brand that offers body, face and home products. It’s based in Manosque, France.


In those years the company had a huge presence through all the digital world: its own interactive website with e-commerce incorporated, Facebook, Apps, Mobile Content, You Tube channel, integrated promotions and digital experiences, e-mailing campaigns.


I’ve worked with them from their very first online step: the launch of the Romanian website. That was my first contact with a CMS platform. And since then it’s been a crazy, but enlightening road.


I have created and coordinated the digital content for their website, social media and mobile app. Also, I’ve overseen that all their digital content was up-to-date, on brand and optimised for various platforms.